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Software Tips and Tricks - What we use and how you can use it for Your Business!

We get people every day asking us "What software programs do you use?" Well, here is our little explanation of what we use, and how you can too! This is a page that will be frequently updated, as there is new software that we pick up every day... and when we find it, we'll pass it on to you!

Mailloop -

This program is one we use in our office constantly! We rely exclusively on this to send out our monthly newsletters, including our free newsletter, which goes out to every one of our customers or subscribers. We have relied on this software program over the years, as it has proven itself to be by far the most reliable program on the market to do what we need it to do. We have tried a lot, and everything out there comes up sub-par to the features, functionality and power Mailloop has.

Eudora Pro -

Most of our staff here uses Eudora Pro and in my opinion it is the best email program available. It sends, receives and filters e-mail while you read and compose messages. It has great organizational features that make reading and processing your email a pleasure. It includes a real-time spelling checker that underlines misspelled words and a powerful search feature that now displays all results in one easy to access and navigate window. For more information, visit: http://www.eudora.com/

WinZip Compression Software -

WinZip brings the convenience of Windows to the use of Zip files and other archive and compression formats. Zip files are "archives" used for distributing and storing files. Zip files contain one or more files. Usually the files "archived" in a Zip are compressed to save space (especially when you are emailing attached files). Zip files make it easy to group files and make them faster to transport online (usually via email or FTP). For more information, visit: http://www.winzip.com

Time and Chaos-

This is another "mission-critical" piece of software. A large portion of our staff use this software religiously, as it is one of the best on the market for keeping tabs on what you need to do during the day. On hand, you have a very small and versatile program that will keep track of your to-do list, arranging it in simple alphabetical format. You can also set it to remind you of appointments, and if you have a "Palm Pilot", there is an extra piece of software that will allow you to transfer data back and forth. Simply put, for the price and the tiny package, Time and Chaos is worth every penny! Check it out at http://www.isbister.com/

HTML Editors-

We use our fair share of HTML editors in our office, but the ones listed below are by far the most popular and the most widely used.

Hot Dog -

This is the "longest running" editor in our office, and we still have a few people who rely on it for all of their web design. Hot Dog is still a top-notch program, and has been on the market for many, many years now. It has an intuitive interface, wizards, and tons of helpful functions that will help get your site up and ready in no time at all! Get more information at http://www.sausage.com/

Dreamweaver -

There are piles of "WYSIWYG" (What You See Is What You Get) editors on the market... and to be honest, the bulk of them are really, really bad. They either include redundant HTML that makes the sizes of your page soar, or the HTML itself comes out looking nothing like you expected! Until recently, this was your only option when it came to manually manipulating code. Fortunately, Dreamweaver came along and changed the world of WYSIWYG editing and created a program that will allow you to edit what your page will look like, minus tons of unnecessary code and garbage! Get more information on Dreamweaver at http://www.macromedia.com/software/dreamweaver/

Allaire Homesite -

Probably one of the best text editors on the market. Its low price and great features make it the product to use if you want to do any hand coding. It has wizards for creating various types of pages and will step you through HTML code in its more than adequate tutorial. Another priceless function is its integration with Dreamweaver. At the click of a button, you can transfer your file directly into Macromedia Dreamweaver and edit them on the fly! Get more information on Home site at: http://www.allaire.com/

WS_FTP Pro File Transfer Program -

Upload your web pages with WS_FTP Pro -- the fastest, most powerful Windows file transfer (FTP) client available. With WS_FTP Pro, you can connect to any FTP server, browse through directories and files, and transfer files in either direction fast. For more information, visit: http://www.wsftp.com

Site Promoter Search Engine Placement Software -

We use this software for clients to get them submitted and ranked high in the search engines. Site Promoter guides you through picking the right keywords and descriptions in its "tutorial", it then takes the information that you input, and prepares the submission just in the way each search engine wants it (which gets you ranked high!) - submitting your website to the top 150 search engines, indices, and directories. It is the only piece of search engine submission software we have ever endorsed... it works!

WebPosition Gold Search Engine Status Software -

Submitting your site to search engines is the first step, but we use this software to track where we are in search engines and more importantly, where are competitors are. WebPosition Gold is the first software product to analyze, track, and shows your how to improve your search rank position. It makes monitoring and improving your search positions quick and easy. In just minutes you can know where your website ranks in the 10 most important search engines for as many keywords as you care to check - and even where your competition ranks! For more information, visit: http://www.marketingtips.com/webposition.html

Power Submitter Classified Ad Placement Software -

This is great software to test your ads and headlines to see which ones pull better results. Power Submitter automates your placing of classified ads to the top 400+ free classified ads sites. It places over 30 ads per minute, saving you literally days of effort typing in each ad at 5 to 10 minutes each. For more information, visit: http://www.marketingtips.com/classifiedad.html

AssocTRAC Associate Program Software -

This is the hottest thing on the Internet right now! This is the software we have created and used for the last 4 years to build our associate program to one of the biggest on the Internet. Just imagine having a workforce of hundreds or even thousands of people on the Internet promoting and selling your product or service for you... and at no cost to you until they make a sale. Associate programs are the most cost-effective and risk-free way of promoting your business on the Internet today. Why? Because you pay them a portion of the sales... you are paying them for "results", not advertising! You cannot lose money when you are only paying them a portion of the profits... and only AFTER they have made the sale. AssocTRAC (Associate Program tracking software) is some of the most advanced software available that will track customers and associates, calculate how much is owed to them... and even print the checks for you at the end of the month. For more information, visit: http://www.marketingtips.com/assoctrac.html

Internet Explorer 5 Web Browser -

Internet Explorer 5 not only displays Web pages faster, it's designed to save you time on the things you do most often. It also has the most popular plugs-ins built into it. For more information, visit: http://www.microsoft.com/windows/Ie/default.htm

Other Internet Browsers -

As mentioned in the course, you always want to have both Internet Explorer and Netscape on your computer. And you want to have older versions of them so you can view your website to make sure it appears proper in all the new AND old browsers.

You can get old versions of Internet Explorer at: http://www.microsoft.com/downloads/search.asp?

You can get old versions of Netscape at: http://www.netscape.com/download/archive/

Summary -

A combination of all of this software helps to automate the majority of our daily tasks allowing us to operate from one small office. I completely believe in business automation and these programs help to reflect that.

If you haven't already done so, I recommend you take the time to view each product's website for more thorough explanations and run-downs on how each program works, and it's benefits to you and your business. Yes, software does cost money (and sometimes it can be expensive), but for the time and money it saves us, every piece of software I have mentioned above has paid for itself in a matter of weeks... and helped me make a lot of money be promoting my business or by saving me time by automating my daily tasks. As I have preached to you time and time again, let the software do the work for you so you can take care of more important things and spend your time more wisely.

My advice is to spend some time researching programs if they are going to help you run your business some day.