Part Two
Warning: The information I am about to present here has been previously shared with our Marketing Tips subscribers. However, whether you're a new subscriber or you just didn't get a chance to read this particular article, it is absolutely critical that you take a moment to read why...
276 Million Surfers Are Searching For ONE Thing: Harness the Phenomenal Power Of This Extremely Simple Concept And Make INSANE Profits Selling A Product They Just Can't Get Enough of!
Would you believe me if I told you that every one of the 276 million surfers who comes online is looking for the exact same thing? No? Well, it's true! We all go online in search of one key thing:
Information!
It's why the Internet has been deemed "The Information Super Highway" - the entire medium is based on the concept of instant access to information!
Everyday there are millions of us online e-mailing friends and business associates, seeking financial services, looking for medical information, checking real estate listings, chatting with newsgroups, examining weather forecasts, researching products and services... the list is endless!
It's no wonder that the Internet is revolutionizing the way we use information! Open 24 hours a day, 7 days a week, it's become a kind of Information Convenience Store where we go to learn, discuss, and share!
So what does this mean for you, the entrepreneur?
Information is a hot product!
Important Note: You may already have an information product, or you may already be convinced that selling information online is extremely profitable. If this is the case, good for you! You're leading the pack of cutting-edge entrepreneurs who are taking advantage of this marketing gold mine.
However, did you know that selling information online can also be very dangerous? Did you know that without the right technology and information, your business could be an easy target for thieves who won't think twice about stealing your business? To learn how you can achieve 100% security and peace of mind.
Section A: Make a fortune with your own informational product! Believe it or not, you could have a gold mine of knowledge in your head that you didn't even know about!
Part Two: Section A
Explode Your Business By Marketing Your Very Own Information Product: Believe it or not, your knowledge could be worth a Fortune!
FACT: It is in your best interest to market information products such as books, manuals, special reports, etc... because people come online to research! They're actively searching the Net for information and this makes them the perfect client for you!
You see, it's easy to charge money for knowledge that will make people's lives easier or more comfortable! Everyone wants to know how they can save themselves money, solve a problem, reduce stress, or just have more fun. Therein lies the beauty of information products: they are easy to sell, they generate quick profits, and they have obscene markup potential!
What makes me such an expert? I have first hand experience marketing information products! In fact, it's how I got started online.
I've always had a passion for cars and racing. By the age of 17, I was the owner of two specialty car companies and it wasn't long before I had acquired considerable knowledge about the automotive industry. By 1994, my friends and family were calling me all of the time, asking questions about everything from buying cars to maintaining them. Everyone wanted my "expert" opinion. And that's when it hit me: I had knowledge that people needed! So I decided to write a book. Of course, I needed to do a bit of extra research here and there to fill in some gaps.
What a colossal mistake that was!
I really thought I had a winning formula. I mean, I knew that the information I presented in my book was the stuff that the general public was practically begging for! I explained all of the tips and tricks to buying a new or used car below dealer cost, I explained how easy it is to cut your driving costs, I told people how they could save on insurance and car maintenance, you name it, I covered it!
And I was confused because I knew that the information I was selling was topnotch stuff!
So that's when I started paying attention to the advice given to me by a friend who was setting up his own automotive site on the Internet. With his help, I developed a very simple web page. Honestly, I didn't really expect much to happen, but it wasn't long before I noticed that sales were slowly trickling in. And then I was stunned! I could hardly believe that it was only costing me $25 a month in web hosting fees to market my book.
So, it was then that I began to take more of an interest in it, and started promoting the book online in my spare time.
The results were fantastic!
Targeting your market is VERY time consuming and expensive! A single full-page advertisement in a car magazine would cost between $4000 and $6000... and I was lucky if I broke even most of the time. I tried them all... newspapers, magazines, car clubs... the results were always the same. I was paying big bucks for advertisements that were reaching a very small portion of my target market.
And these are just SOME of the lessons that I had to learn the hard way. However, I don't regret this experience, not for a second! Why? Because I can now fully appreciate the phenomenal power of online publishing!
I discovered that there are infinitely more opportunities for the novice writer online than there are in the cutthroat world of hardcopy publishing! Particularly since the appearance of a technology that is taking the Internet by storm...
However, when I look back, I now realize that I was among the pioneers who grasped the potential held by this electronic publishing technology.
For those of you who have yet to encounter this revolutionary technology, are simply electronic books that can be downloaded to the user's computer. Of course, they are far more versatile than a paperback book -- eBooks are totally interactive! Because they are based in HTML, eBook users essentially surf through your publication enjoying whatever links, graphics, audio, video, animation, etc... that you might choose to include! Even better though, the difficulties that you would encounter publishing in hardcopy are no longer an issue.
Publishing costs are nonexistent! The printing, stocking, and packaging costs that are unavoidable when publishing in hardcopy are no longer a concern. Why? Because your information product can be delivered electronically!
Delivery is FREE and INSTANT! Finally, you can say good-bye to those shipping and handling charges that scare away potential clients and eat away at your profit margin! Your customers can simply download your eBook from the Internet, receiving their purchase immediately without any extra costs to them OR you! This kind of instant gratification means that you can easily accommodate the impulse buyer... and shoot your sales up by an automatic 30%!
The profit margin is outrageous! Like I said before, it's easy to charge money for information that is going to help people in some way, shape, or form. And because publishing your information product in electronic format is extremely cost effective, almost the entire sale is pure profit!
Marketing is a breeze! You can easily find web sites, e-zines, newsgroups, forums, chat rooms, bulletin boards, etc... where the people who will be interested in your information product hang out. You have easy access to large, concentrated populations of your target market! Combine this with an effective marketing campaign and you have a recipe for surefire, explosive success!
(Important note: Thanks to the marketing advice I've made available in my Insider Secrets course, you can easily develop a marketing strategy that will drive your sales through the roof faster than you ever imagined possible! There is no reason for you to struggle through months of costly trial and error marketing when you can simply learn from someone who has been there.)
The entire business can be automated! Everything from ordering to delivery can easily be automated, leaving you free to focus on promoting your product... to develop a new product... or to just sit back and enjoy the fruits of your labor!
Best of all though, creating your very own information product is now easier -- and CHEAPER -- than ever before thanks to technological advances in eBook software.
Now I realize at this point many of you are thinking, "This sounds great... but I don't HAVE an information product to sell!" Well, don't despair!
Developing your own information product is much easier than you probably realize. There are creative, proven techniques that ANYBODY can use to write an information product that is guaranteed to sell like hotcakes just by utilizing the knowledge in their own head!
This is the perfect opportunity to start that part-time business you have always dreamed about... with the potential to make a ton of cash! Even if you can only spend an hour a day pursuing this part time e-business, you could very well be up and running with your very own information product on the Internet in less than a month.
Keep in mind, selling informational products on the Internet is probably one of the easiest part time businesses that anyone could pursue Once everything is up and running, all you need to do is check the balance in your bank account and promote your business. There is absolutely no hard product to stock and nothing to ship.
Can you name a business anywhere else on the Internet that has the potential to generate up to 2000% profit with virtually no effort on your part... once the initial setup has been taken care of?
Important Note: If you do not have an information product and have absolutely no idea where to start, don't despair... I have some great news! When you get your copy of eBook Pro you will also receive the free bonus report entitled "How to Create a Knockout Informational Product... Even if You Are Not A Writer". This report explains exactly how you can create a killer information product from the knowledge in your own head.
276 million surfers can't be wrong! The key to the extraordinary power of the Internet is the speed and ease with which it connects us to the information we need! It's such a simple concept and yet so few people are taking advantage of it. Information is truly a hot product! People are actively searching the Net for information... information that YOU could provide them with!
And thanks to advances in eBook technology, there has never been a better time to begin marketing your very own, in-demand information product. eBooks are easy to produce, they are cost effective, and they have the potential to generate insane profits with relatively little effort on your part!
It doesn't get much better than this, does it?!
Information products could be your ticket to success online. They're easy to develop... cheap to produce... and your market is actively seeking you! What more could you ask for?
But remember! Timing is everything! Right now, you have an opportunity like none who came before you, and none who will follow.
Act now! Start thinking about how YOU will develop your very own online business selling an in-demand information product. Take advantage of eBook technology and fill that gap in the market before your competitors wake up and take advantage of your hesitation!
Success is not about luck. It's about making smart decisions and taking action TODAY!