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How to Explode your Profits Using Unique and Unconventional Banner Advertising Tactics

Contributed by Banner Advertising Expert Scott Covert

Today I’m going to share with you 5 facts that you probably didn’t know about Banner Advertising...

Fact #1: Banner Advertising is actually still highly profitable!

Fact #2: Banner advertising opportunities are everywhere... just avoid the big banner networks and extremely high prices!

Fact #3: Banner advertising offers fantastic growth opportunities!

Fact #4: It’s incredibly easy to learn which banner ads are losing you money and which are making you money!

Fact #5: Banner advertising isn’t just for big business!

I regularly design banners that pull click-throughs between 4% and 6%... and higher! That’s pretty impressive when you consider that the industry average is about 0.8%.

How do I do it?

Well, without giving away ALL of my trade secrets, I will tell you that I design banners that don’t look like ads. My banners appear as part of the web site... so when people click on them, they have no idea that they’re clicking on an ad!

The truth is, the standard 468 X 60 pixel banner ads just aren’t making the grade anymore. People are starting to "filter out" that specific size of graphic on web sites they visit... especially when they appear at the top of home pages. If it’s colorful, animated, and flashing, visitors are sure to ignore it.

After 30 months of research and testing, I’ve discovered that banner ads which look like...

radio buttons

checkboxes

hypertext links

dropdown menus

"Click Here" buttons

... and other "natural" parts of web sites pull a much better response than the standard 468 X 60 pixel banner ad.

As web site owners become more comfortable including advertising on their sites, opportunities to profit from this unique form of banner advertising are everywhere.

However, I advise you to stay away from large banner advertising networks and focus on individual web sites. By lacing your ad on sites that specifically relate to your target market, you will be guaranteeing yourself a significantly higher click-through rate!

For example, I deal only with stock trading web sites. I contact their web site ad manager and work out the deals on an individual basis. I’ve found this to be way more profitable than dealing with the Internet ad agencies!

I should also tell you that you don’t have to waste your money on ineffective banner advertising. You can easily track and test the success of each of your ads, pulling the failures and rolling out the profitable ones to earn the highest returns.

Tracking the success of your ads is really very simple...

Rather than have your banner ads link to your home page, have each ad link to a special "separate entry" page which collects the visitors’ e-mail addresses and then lets them enter your home page. These separate entry pages are invaluable for tracking the success of each individual ad!

Then, once you’ve done your homework and developed a killer banner ad that really pulls, you can switch from campaigns of 1,000 and 10,000 banners... and begin doing batches of 100,000 (or more) banners! By tracking your ads, you’ll know what works so you’re almost guaranteed to make money!

Obviously banner advertising isn’t free - you should expect to spend between $500 and $1000 to get started. But done correctly, it can be a great way to reach highly targeted potential clients for relatively little cost!

Final Tip: Capture the e-mail addresses of these highly targeted potential customers as they enter your web site.

By doing this, you will guarantee yourself a second chance at marketing to them and maximize the power of your banner ads!